Director, Channel – Traditional Trade(Australia)

Reportsto:Senior Director, Channel and Franchise Excellence – Australia(Away from Home)

Location:Sydney,Australia

Position Overview:

As an individual contributor, you will lead theChannel(e.g.Food Outlets, Café, and Distributors)teamprovidingcommercialexpertisetodeliverthe business planand the integrated programsfor the yearin partnership withMarketing and the Bottlersto achieve volume, revenueand shareobjectives.This role is key indeveloping channeland customer programs in an integrated way with Marketingand then ensuring alignment with the bottlers and execution at thearea level.

Function Related Activities/Key Responsibilities:

Strategy and Business Performance:

• Develop and implement 3-yearChannel,CustomerBusiness Plan, CommercialExecutionand annual Business Plan for assignedchannel +geography aligning bottler around key investment commitments
• Deep assessment of Channel dynamics, insights, shopper, BPPC,trade marketing, competitiveandin-storeexecutionfor said channel and translate this to a3-year Channel andone-yearannual business Plan.
• Deep assessment of the Area dynamics, competitive insights, brand equity, commercialperformance,bppc, trade marketing,and local consumer insights and translate this to an Annual BP in partnership with marketing and bottler CU.
• Ensureexecution of annual Bottler Base Plan(BBPs) – manage opportunities and issues arising with Bottler Leadership Team
• Ensure execution of annual Customer Business Plansin the area.

Finance:

• Ensuring delivery oftopline growth ofVolume,Revenueand Share numbers
• Ensure adherence to Local Chart of Authority, financial governancestandardsand management of OPEXlocally
• Effectively adjust and correct during the annual cycle to ensure delivery oftoplinenumbers

Market Execution and Commercial Excellence:

• Identifychannel,commercial and market development improvement initiatives to drive incremental volume, profit or sharefor theChannel andArea.
• Ensure theAreaor territory OBPPC is optimized leveraging Conjoint analysis and the BU experts
• Drive the (Right Execution Daily) RED agenda with the bottling partner(s)ensuring it is embedded into organizational culture
• Actively pursue opportunities to improve our Route to Marketand CDE programsin the arealeveragingbest practices
• Drive horizontal expansion through outlet creation incentive programmesin the area

Education Requirements:
Business degree qualification minimum, MBA preferable

Related Work Experience:
At least 8years’ experience with a FMCG Company with at least3years inChannel / Trade Marketing andOperations. Functional experience would be an advantage. Bottler experiences an added advantage.

Functional Skills:

• Strong understanding ofChannel Management
• full value chain in Coca-Cola or related business
• Solid strategic analysis and thinking skills able to build a sustainable business
• Strong Commercial understanding with deep knowledge of RED and Route to Market
• Understanding ofDigital, RTM and CDEfunctionand ability to covert same into winning strategies
• Financial Skills and ability to manageChannelP&L
• Strong understanding Governance requirements and Code of Business Conduct
• Peopleinfluencingskills
• Strong Business Case construction and systemic thinking

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia,New Zealandand the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins,AdeS,smartwater,vitaminwater, Powerade,FuzeTea, MinuteMaidandNutriboost.We’reconstantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. Weseekto positivelyimpactpeople’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcingpracticesand emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more atwww.coca-colacompany.comand follow us on Twitter, Instagram,Facebookand LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, ourbrandsand ourpurpose.