Job Title:Director, Brand Management –GERMANY
Location:Germany
Reports To:Senior Director, Brand ManagementGERMANY

Role Purpose

The Director, Brand Management –GERMANYleads the development and execution of brand strategy for one of our most iconic brands within theGermanportfolio. This roleis responsible fordriving brand growth through clear strategic choices, disciplined planning,consumer driveninsights,high qualityactivation, and bestinclass execution across the fullend-to-endmarketing cycle.

TheDirectorBrandManagementreports into the Senior Director.A key responsibilityofthis role istocollaborate withthe local network team,the BottlingPartner;the AgencyPartnersandwith central category teams.

-Senior Director owns systemlevel leadership and engagement with global category teams, the Europe OU, Franchise leadership, and seniorcross functionalpartners.

-Director ensures that all brand strategies, plans, and initiatives align with broader portfolio direction and system expectations, providinghighqualityinputs and recommendations that support the totalGERMANYmarketing vision.

The Directorworks through extended crossfunctional teams to deliver outstanding brand marketing, commercial relevance, and consumer impact across channels. This role requires strong leadership, analytical rigor, creativity, and the ability to influence and orchestrate across a complex internal and external ecosystem.

WhatYou’llDo for Us

Brand Strategy & Annual Planning

Lead development of thelong-termbrand strategy, and growth priorities for the assigned brand(s).
Build annual brand plans translating consumer insights, market dynamics, and strategic opportunities into clear activation plans and KPIs.
Ensure plans are aligned with theGermanportfolio vision, global direction, and OU guidance.
Identifyopportunities to outperform competition and drive sustainable share gains.

Innovation Leadership

Leadinnovation,including concept refinement, product and packaging requirements, and market readiness actions.
Ensure innovation is grounded in consumer insights, brand strategy, and commercialopportunity.
Partner with R&D, RGM, Commercial, and Supply Chain teams to deliver successful launches and stronginmarketperformance.

Creative Excellence & IMX Collaboration

Lead creative development, consumer connections, and communication strategy for the brand(s).
Work with IMX and Media teams to buildfullfunnelplans that drive reach, impact, and effectiveness.
Ensure brand communications are aligned with the overall creative strategy, governance, and distinctive brand assets.

Commercial, Customer & RGM Collaboration

Work with Commercial & Customer teams to ensure brand plans land effectively across priority customers and channels.
Partner with RGM to ensure price/pack architecture and value communication support brand growth andlongtermvalue creation.
Ensure brand plans reinforce commercialobjectivesand enable profitable penetration growth.

CrossFunctional& System Collaboration

Support the Senior Director by preparing materials, insights, and recommendations for global, OU, and Franchise engagements.
Partner with Insights, Shopper, IMX, Finance, and bottler teams to deliver integrated,insightdrivenbrand plans.
Ensure all brand activities are aligned with governance, stewardship, SRA, and compliance requirements.

Brand Performance Management

Monitor brand performance, including market share, brand health, NSR/GP, and campaign effectiveness.
Lead evaluation of innovation, communication, and activation activities.
Apply learnings to future planning and support systemdecisionmakingwith clear insights.

Agency & Network Management

Manage agencies and networks.
Contract and amplify marketing assets in collaboration withEPICSteam for the market.

Budget Management

Manage brand program budgets and timelines to drive flawless execution of the planmonitoringeffective return on investments
hitting all system milestones on time and within budget.

Qualifications & Experience

• Bachelor’s degreerequired; advanced degree preferred.

• 8–12 yearsof brand management or consumer marketing experience within FMCG.

• Demonstrated success managing major brands or portfolios with measurable business impact.

• Strong grounding in consumer insights, brand strategy, creative development, andfull funnelmarketing.

• Proven experience collaborating with Commercial, RGM, Insights, Media, IMX, Finance, and Franchise/bottler partners.

• Strong analytical, strategic, andproblemsolvingcapabilities.

• Excellent communication, storytelling, and influencing skills.

• Ability to thrive in complex,fastpacedenvironments with multiple stakeholders.

• Experience leading and developing direct reports.

• German language is a must

What We Can Do for You

• Opportunity to lead one of the most strategically important brands within theGermanmarket.

• Fullend-to-endbrand ownership with high impact across the organization and system.

• Close partnership with senior leaders at both TCCC and bottler levels.

• Development opportunities across global networks,cross functionalteams, and capability programs.

Confidentiality Notice

This job description outlines the general nature and responsibilities of the role. Duties may evolve over time to meet business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.