Role Purpose

The Senior Manager, BrandManagement,plays a critical role in deliveringhigh qualitybrand execution for the GB market. As part of afast-pacedfrontline marketing team, this role focuses onlocal activation, adaptation of centrally developed plans, andend-to-enddelivery of brand initiativesacross channels and consumer occasions.

The role requires aresourceful, analytical, andhands-onmarketerwho can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the GB local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence.

This role is ideal for a marketer who can bring together consumer insight, activation discipline, andcross functionalleadership to drive business results and brand relevance.

WhatYou’llDo for Us

Brand Execution & Market Activation

• Assess local consumer opportunities using research, insight,andmarketperformance data.

• Develop and execute activation plans across paid, owned, and earned channels.

• Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, andcustomer specificprograms.

• Ensure thatall brand touchpoints are consistent with brand identity, positioning, and communication principles.

Operational Brand Management

• Localize and activate global and Operating Unit assets; adapt materials for GB needs while ensuring brand governance and compliance.

• Lead endtoend execution cycles, managing timelines, approvals, budgets, and delivery of assets.

• Partner withcross functionalteams to ensure full alignment and integration of brand plans within the GB operating ecosystem.

CrossFunctional Collaboration

• Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.

• Provide clear briefs and direction to agencies (creative, digital, experiential) to ensurehigh qualityoutput.

• Collaborate with IMX and Media teams to drive effective amplification and integrated communications.

Insights, Analysis & Performance

• Monitor brand performance acrossKPIsincluding NR, GP, brand health, distribution, penetration, and campaign effectiveness.

• Use insights toidentifyopportunities, refine ongoing activity, and guide future planning.

• Leadpost campaignand postlaunch evaluations to build learning loops and strengthen future execution.

Leadership & Ways of Working

• Operate with autonomy, delivering complexworkstreams,and making executional decisions within established frameworks.

• Role modelagility, creativity, discipline, and structuredproblem solvingin aresource constrainedenvironment.

• Provide informal coaching and direction to junior project contributors orcross functionalpartners.

• Uphold operational excellence, attention to detail, and accountability across all brand activities.

Qualifications & Requirements

• Bachelor’sdegreeis required.

• 6–8 yearsof experience in brand management or marketing activation (endtoend project delivery).

• Strong understanding of consumer insights, brand development, and multichannel activation.

• Ability to interpret data, research, and insights to informexecutionchoices.

• Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, andBottlerteams.

• Excellent project management capabilities and ability to manage multiple workstreams simultaneously.

• Excellent communication, influencing, andstakeholder managementskills.

• Experience working infast-paced, matrixed environments with multiple stakeholders.

• Self-starterwith entrepreneurial mindset and strongproblem-solvingabilities.

• Experience working acrosscross functionalandcross geographicalteams preferred.

What We Can Do for You

• Opportunity to shape and execute meaningful brand experiences in a major GB market.

• Exposure tokey stakeholders across the GB business and bottler system.

• Ability to experiment, iterate, and deliver impact in alearning-driven, agile environment.

• Development opportunities across the European network through brand, IMX, and commercial collaboration.

Travel Requirements

Local role,very limitedtravel isrequired

Confidentiality Notice

This job description outlines the general nature and key responsibilities of the role.Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.